The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” Mail Privacy Protection “stops senders from using invisible pixels to collect information about the user.There are two key components of the upcoming Apple update that will affect the way marketers efficiently use and personalize the email channel and track performance: On June 7, at the 2021 Worldwide Developers Conference (WWDC), Apple announced their new iOS15 and Mac OS Monterey Mail Privacy Protection features and quickly turned the email marketing world upside down. Retrieved from īy Elizabeth Karakachian, SHA ’18, Marketing Data Operations at Norwegian Cruise Line Holdings Ltd. Apple’s Attack on Email Marketing: Is It Helping Push the Industry Forward? Source: Apple.
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